Three Tips for Selling Lighting and Decor Online

Tip #1: Good Product Photos are Essential

This one seems like a no-brainer, but it is worth repeating. Customers want to see what they are buying, and good product photos are essential in providing that visual. Make sure that the pictures are clear, well-lit, and show the product from multiple angles. People want to be able to zoom in and out, so provide that option on your website. In addition, use “alt text” to describe what is in the photo for those who may be unable to see it. For example, “Photo of a white table lamp with a gold base.” Here is a good example of a table lamp product page.

Tip #2: Use Keywords Strategically

Use keywords throughout your website content to help potential customers find your site when they do an online search. Place keywords in titles, product descriptions, blog posts…basically anywhere you can! But beware, too many keywords will result in getting penalized by Google. A good rule of thumb is to use 1-3% keyword density, which means if your product description is 100 words long, you would use the keyword 3 times at most.

Tip #3: Create a Sense of Urgency

You can do this in several ways, but a common technique is called “scarcity marketing.” This approach reinforces the idea that there is only a limited supply of a product available or that the offer expires soon. So if you have seasonal items, be sure to let visitors know how many are left in stock or when the item will no longer be available for purchase. This sense of urgency will prompt visitors to buy sooner rather than later.

Conclusion

We hope you found these three tips helpful! Remember, good product photos are key, strategic keyword usage can help increase traffic to your site, and creating a sense of urgency can prompt visitors to make a purchase sooner rather than later. If you implement even just one of these tips, we are confident that you will begin to see an uptick in sales! Thanks for reading!

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At Finesse Decor, we offer a variety of wholesale home decor products, including Chandeliers, LED tables, table and floor lamps, wall art, sculptures, and more. Plus, you enjoy a 100% satisfaction guarantee, free returns, and price matching with a best rate guarantee (yes, even Amazon).